ABOUT

Challenge:
Peloton allows you to experience the excitement of a live ride in your own home thanks to their 14 daily live classes and 10,000+ on-demand classes, led by some of the world’s best instructors. They wanted to push awareness of this unique spin class experience.

Solution:
At Peloton House we created an immersive home cycling pop-up with themed rooms and dual bike areas, that allowed users give it a go as if they were at home. As it’s not a spin studio you can try any type of ride (with a range of music) you want, from a beginner class to a more intensive HIIT cycle.
The space also had showers and a refuel bar so you were able leave feeling refreshed. With the amount of class choices on offer, Peloton House was perfect for spinning newbies as well as cycling pros.

Outcome:
We sold 90 Bikes on the first day, 53.8m Followers engaged through VIP content, 400 Social posts and 85 Pieces of coverage