ABOUT

Smyle is a toothpaste product that doesn’t use any plastics or microplastics. Per year 20 billion toothpaste tubes are produced and 1.5 billion land up at garbage dumps and in the oceans. Smyle wants to show people that their product is giving you a clean smile and is clean for Mother Nature. Smyle is a start-up and did not have a big budget for campaigns. Next to that Smyle only wants to make campaigns that will not harm Mother Nature. So we created the biggest and cleanest billboard in the world. To show the world this unique billboard we made a film and posted it on YouTube. Instead of the 100 people on the beach we reached 2.8 million media impressions with this clean billboard. We reached national news and global news channels.