Mirna Pticek Art direction, design & creative communication

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Untouched by Light – the world’s first sparkling wine made, sold and tasted in complete darkness
A new sparkling wine brand called Untouched by Light, released by Radgonske Gorice recently, claims that best things happen in the dark.

According to Professor Emerita Ann C. Noble, the exposure of wine to daylight or artificial lighting results in what is commonly known as light-struck aromas. It decreases the intensity of citrus aromas, but increases the intensity of cooked cabbage or wet dog aromas.
For that reason Radgonske Gorice made a bold decision to turn to the dark side and produce their new sparkling wine. Untouched by Light is made from Chardonnay grapes picked at night and aged in pitch darkness of a cave to be sold in (sun)lightproof bottles and preferably served in the dark.
Agency: Bruketa&Žinić&Grey

Date created: December 2018 2018-12-01T00:00:00+0000
Date published: 19 December 2020 2020-12-19T13:50:19+0000

MADEIT CREDITS

  • Radgonske GoriceClient

Untouched by Light

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