ABOUT

Miritec was a technical contractor for the development of “Bobyk” promo by Coca-Cola in Kazakhstan and Kyrgyzstan.

Challenge
The promotion implied attraction of maximum audience by means of a video mechanics that was to enable an opportunity to broadcast text (names) and graphic (photos) content, entered by participants, in the promo clip of the campaign. Aside from personalized video generation, there should have been a way for user to easily share it across social networks. Video mechanics was planned to be a part of Coca-Cola promo in Kazakhstan.
Meantime, people of Kazakhstan and Kyrgyzstan were to receive an opportunity to create personalized cans and share it in social feeds the same way.

Task
Technical requirements for the mechanics determined a number of tasks to get accomplished. They included the development of a universal platform for any video, designed by an advertising agency in charge of the promotion. Additionally, it should have been handy for users of both countries and therefore resistant to high loads. Generation of a personalized video demanded for real-time moderation of the entered content (text and/or photos).

Solutions
Prior diving into technical works, the collection of data about the most distributed names in each country was conducted. Government statistic agencies of both states had provided lists carrying more than 1 thousand names that were added to the mechanics in advance.
To implement video social mechanics, the project team has covered:
• development of its platform by means of Amazon Web Services cloud;
• creation of a rendering tool to introduce texts and photos in the promotion video;
• integration with social networks;
• development and incorporation of a mobile version of the platform.