ABOUT

Miritec was a technical contractor for the development of high-scale social promo “Be yourself”, launched by Sprite in Azerbaijan.

Challenge
In June 2014, the social promo “Be Yourself” started in Azerbaijan, and Miritec team was to ensure it gets maximum coverage of targeted audience and high level of peoples’ involvement. Viral effect of the promo should have been realized throughout distribution of participants’ selfies, published with #ozunkimiol hashtag (#iamwhatiam) across social networks, and their appearance in the feed of a main platform. It is there participants could vote for the best selfies, and the winners were awarded with VIP-pass to grand venues of the country to make a selfie with national celebrity.

Task
Being a technical contractor, Miritec had to present accessible and user-friendly tool to take part in the promo and make the process of taking selfies as simple as possible. The project implied creation of a separate platform for those having no account in social networks that would have tools to place and share photos. In addition, it required the development of a mobile-friendly platform to take selfies.

Solutions
Miritec experts completed the entire range of technical services, such as:
• development and implementation of the promo’s main platform by means of Amazon Web Services cloud;
• its integration with social networks (Facebook, Instagram, Twitter);
• incorporation of UCT codes mechanics to increase viral effect;
• development of platform mobile version;
• utilization of antifraud systems;
• selfies and participant’s profile photos moderation in real-time mode.