About me

As a Creative Director with 11+ years' experience, I uniquely blend visionary creative direction with a proven ability to craft social-first storytelling and digital strategy for luxury, lifestyle, and hospitality brands. I consistently deliver projects from vision to execution, ensuring quality, relevance, and measurable impact that distinguishes each brand in its market.
My digital marketing background ensures a results-driven, strategic approach rooted in leveraging data and insights to shape content systems. I specialize in unifying brand storytelling, audience engagement, and platform adaptability, setting campaigns apart through clarity of vision and execution.
I bring a proven ability to scale content strategies for global brands like Four Seasons, managing daily social publishing, PR-focused storytelling, and high-volume, time-sensitive productions. As a freelance Creative Director in addition to in-house leadership, I specialize in holistic project oversight—ensuring creativity, efficiency, and measurable brand impact from ideation to delivery.
I regularly collaborate with strategists, producers, and marketing leads while staying deeply involved in creative development. Known for connecting cross-disciplinary teams to generate innovative, culturally relevant, and high-impact ideas, I excel at leading projects, mentoring teams, and presenting to stakeholders, ensuring each strategy delivers measurable results.
I believe creativity must be purposeful, audience-driven, and measurable. I seek environments that combine creative ambition with strategic rigor, where ideas drive brand growth—not just create content.
I seek Creative Director or senior creative roles with teams that value bold ideas, decisive execution, and collaboration. I elevate luxury, lifestyle, travel, and culturally driven brands through innovative, audience-focused campaigns.

Skills

Art Direction, brand strategy, branded content, budget management, Campaign ideation, concept development, content strategy, Creative Direction, Creative leadership, Digital Strategy, End-to-End Production, luxury branding, production management, Short-Form Video, Social Video Content, Social-First Campaigns, team leadership, Visual Storytelling

Sector Experience

Hospitality, Lifestyle, Luxury, Media / Publishing, travel & tourism

Clients

Calistoga Chamber of Commerce, Cathiard Winery, Flamingo Hotel, Four Seasons Hotels, Hartford House, Le Petit Pali, Pali Society Hotels, Revana Winery, Sam's General Store, Suited Hospitality