ABOUT

Aim
To externalise brand values and identity into a
commercial product concept for Atari in 2030 following
an exploration of cultural and technological trends.

Overview
The Atari SnowGear improves user feedback in ski and
snowboard, helping users master abilities based on
their unique interests. By use of four body trackers and
online connectivity, the Atari SnowGear will track your
runs, analyze your movements, and display information
on the augmented screen.

Competitive challenges and personal goals are brought
to life through a user community and a gamified
interface.