ABOUT

A series of ads as part of a promotional campaign for Bacco's Wine&Cheese, a local business in Boston. We took client's business card, the only existing visual identity piece client had and built a brand strategy around it to inform the conceptual approach for the ad campaign. Client had in mind a very obscure local media publication to target his audience. We challenged that by developing several ideas and after presenting them client purchased a six month 13 insertions package with the Improper Bostonian, a bi-weekly prestigious local publication w/100,000 circulation. During the run of the campaign we created 4 different ads.