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Rubicon’s new advertising campaign has been developed to strengthen the brands relationship with current consumers, as well as encourage new consumers to try. Building on research highlighting the real passion current consumers have for the brand, The Minimart has developed a new ‘Love the exotic’ campaign, which focuses on the brands most popular flavour, Mango. Written and art directed by Baz Hayman and Daz Eakins the two films, use dance and music as a metaphor for the multisensory experience of the drinks. Both were directed by Nick Jones through The Minimart and media was planned and bought through PHD North. The Campaign breaks on 14th May with a media spend of £2m.