The Minimart
London
ABOUT
Problem: The effectiveness of protein supplements was questioned in a number of media channels.
Solution: We responded with The Protein Project: a Through-The-Line campaign built around a digital platform designed to convince weekend sportsmen that protein is for them.
Concept: Change the lives of 3 average guys live before the nation over 12 weeks.
MADEIT CREDITS
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MaxiMuscleClient
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The MinimartAgency
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The MinimartCEO -
David LangSenior Art Director -
David EakinsArt Director -
Tim ClydeCreative Director