ABOUT

We developed a global print and interactive online campaign inviting people to ‘add your own scenery’ inspiring the outdoors in everyone, whatever it meant to them. Instead of models hanging off impossible rock faces or posing against picturesque backdrops as per the industry norm, we photographed real people (Merrell employees) in stunning locations but then tore out the scenery in the ads to inspire consumers to ‘Add their own scenery’. Online, people uploaded their images and, using GPS data, the interactive site places them in its geographical location to help build the world’s biggest panorama.