ABOUT

The brief was to create a 90 second film that could run alongside TFLs no idling campaign. Me and two other people created a brainstorm and developed a rough storyboard to begin with. Once we were all happy, we divided the film into 3 equal sections and distributed the work between ourselves. We decided to use the form of animation that we were each comfortable with and put it together at the end like patchwork.

Through constant meetings with the Client and refinement, the project began to get traction and a number of powerful figures backed the project such as: The Mayor of London, TFL, Asthma UK, Cleaner air for London, DEFRA, Harringey council, The College of Harringey, Enfield and North East London.