ABOUT

To promote a range of plush characters we were asked to create a range of lenticular greetings cards, posters, CDUs and FSDUs. The plush are static items so it was necessary to create a more dynamic environment appropriate to each character's profile by model making and set building each environment and all it's components before assembling in Photoshop where lighting effects, defocus and colour correction elements were added to 'ground' the characters. This was a very rewarding project.