ABOUT

Roll up your sleeves and get stuck into a smokin’ road trip across Southern USA, pit-stopping in 4 states to discover their unique twist on the world-famous BBQ flavour paired with the perfect Gipsy Hill beers.

From the deep flavours of North Carolina to the smoky BBQ of Texas, we saddled up with the ultimate food and beer pairing experience. A cultural coming together of the Southern states and London brewery Gipsy Hill, we created a unique match-up to drive our variety and choice credentials.

With a focus on sizzlin’ visuals and hog-wild messaging across multiple channels including PR, web, social and email, we drove customer excitement for the range.