ABOUT

Brief: Create a Marketing Strategy for designed illustrative T-Shirt Designs.

Response: T-shirt Designs were further packaged in a 580ml Jar underlining the desire of consumerism and the act of purchasing a product for identity creation. This is closely linked with the “Red Little Riding Hood” Story and engages with the context of the illustrative Designs. It is hereby the consumer, who becomes encouraged to reveal his own inner individuality and reflect on the character of the Wolf, which simultanously shows our own pre-conscious of the “Id”.