ABOUT

Brief: Create a Fashion Brand Identity for a youthful male audience aged 15 - 24 years.

Response: A Fashion brand has been created, which recycles existing and new clothing items for innovative young male adults, who strive to express their personality. To introduce Brand Identity, a booklet was designed, which is kept simplistic with a minimalistic flair.Typography and layout hereby, is presented in a clear manner reflecting on the deconstructed feel of the Brand.