Milton Lebron Executive Creative Director

ABOUT

Travel to Miami is booming and our client came to us with a boutique hotel property that needed an identity that would appeal to the new traveler demographic. After identifying the key traits and behaviors of our target, and our relevant positioning in the market, The Rover was born.

Inspired by the innate explorer nature of our visitors and the vibrant colors of our location, a name and identity was developed that truly brought the property to life.

AWARDS

Creativepool Annual Bronze

MADEIT CREDITS

  • The Rover HotelClient
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