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Wine bottle label redesign to appeal to adults in their 20s. A fresh, modern and relaxed style.

Forrest Beach Estate is an Australian wine selling at the lower end of the market.  The client mainly sold to restaurants and bars where the label design was unimportant. They wanted to increase their sales in liquor stores to customers who judge the wine on an attractive label.
Targeting 25+ year olds who want a modern quality wine, they requested a bright, modern and casual label. I paired an elegant display font with a friendly sans serif font for the copy and information. I chose a relaxed, sunny beach image for the background. The label was created in Illustrator.