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Jar sleeve packaging design for new River Cottage sauerkraut products.
An exciting new collaboration with Hugh-Fearnley-Whittingstall and his River Cottage brand for The Cultured Collective; a London start-up producing live kimchis and sauerkrauts. The packaging sleeve needed to follow the strict River Cottage brand guidelines whilst also reflecting The Cultured Collective's spirit. We decided upon illustrations for the ingredients and a bright yet natural colour palette. A foil highlight on The Cultured Collective's logo ensures it doesn't fade into the background. Vegetable and spice illustrations were drawn in Adobe Illustrator.