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Pouch bag packaging design for dog food in 3 flavours.

Farmly are a small dog food company, focusing on all natural, locally sourced, high quality ingredients. Farmly were changing their packaging format from a poly bag wrapped in butcher’s paper to a poly pouch style bag. They took the opportunity to refresh their packaging labels at the same time, requesting a design that made it easy to distinguish between their flavours.
The reverse label needed to show the ingredients, nutrition facts, feeding instructions and blurb on the healthy aspect, and space for a short thank you. I chose a happy dog image, adjusting to make just the tongue in colour. I picked friendly fonts to reflect their family values.