ABOUT

ChaTheater is the very first ever theater play for children preformed on Viber chat. The project was done for and with the support of Serbia's oldest and most well known children's theater - Pozorište Puž [Snail Theater]- that was and remained a symbol of childhood of my generation, as well as many before. With the rise of digital which takes up much of the focus and time of both kids and adults, together with the circumstances brought on by the global pandemic, we created a multimedia theater play combining text, images, GIFs, sound effects, music, illustration and emojis in order to bring to life a children's story and bring it to kids at times when they were unable to visit their favorite theater. And not only that but we were able to bring the experience to those who might never get the chance to visit the theater in person. All of this with the amazing support from Viber. We managed to translate a literary, analogue piece
of work into the digital language familiar to the kids of today. Within the 15 minutes after the end of the premiere we received 7.000+ comments and reactions from the audience. The theater play was performed on the phone screens of 20.000+ audience members, also making it potentially the theater play with the biggest audience in one sitting.