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Voila was an app aimed at providing a quick online booking process for beauty, cosmetic and lifestyle services. A customer could book any of the available services, where the provider could arrive directly to them, whether at home or office, or they could have a reservation at the provider’s location, such as a salon or spa.

The client required a brand identity that would reflect the standard of quality of the providers listed on its directory, its target audience and their demographic. But it also sought a brand that presented the company as modern, professional, but also one that would be well suited for all digital platforms and mediums.

The company’s values were focused on being an app that was reliable, efficient and time saving for the customer, with a quick and easy-to-use interface. They were after a brand that would reflect these aspects, but also a brand that was vibrant, positive and gave the customer confidence in what it provided.