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Pro2Pac was part of a global exhibition hosted by The Montgomery Group at the Excel Center in London. It was one of their shows which showcased the latest products, technology, ideas and innovation for food packaging from various providers and manufacturing companies.

The brand needed to highlight the packaging developments of food and beverages, showcasing the ideas and innovation behind it. The identity needed to be exciting, innovative and inspiring to potential investors and businesses.

From this, the idea of formation ran through as the central theme in all the ideas across the brand’s identity. The breaking apart and merging of packaging; from its skeletal structure to the formation of the finished, packaged product. This would also symbolically represent the unification of all the companies and suppliers who were attending the show.

For the logo’s motif, this would also be present, with the merging of two ‘P’s, while creating the negative space of the number two.