ABOUT

This standout campaign was produced was for the Sunday Times for their “Win a Ferrari” promotion. The campaign was a call to action to increase readership and subscribers. After the successful pitch of the various design options, I photographed the vehicle and retouched the images – these were further enhanced by a specialist artist. The entire campaign consisted of the introductory newspaper wrap, weekly SMS code adverts, weekly finalist adverts, social media banners and the finale – all of which I created and gave a monthly face-lift to keep the look fresh, avoiding loss of interest. The whole campaign ran from September 2015 to the end of January 2016 and was a huge success, reaching well beyond the targets set.