ABOUT

Concept

Leak Alerts is a water-conservation PSA campaign I directed to help homeowners recognize hidden leaks before they become costly emergencies. The goal was to deliver a clear, actionable message that could reach a broad audience across digital and broadcast platforms. We centered the creative approach on quick visual clarity: simple scenarios, clean graphics, and direct, community-focused language that empowers viewers to take preventative action. The campaign needed to be both educational and accessible, offering a concise reminder of how small leaks can lead to significant water loss.

Execution

Our team designed each spot around a mix of live-action coverage and motion-graphics reinforcement. I structured the scenes to demonstrate real-world warning signs—running toilets, dripping fixtures, unexpected water usage spikes—while keeping the visuals bright, uncluttered, and easy to follow. Working with the client’s conservation team, we refined the technical accuracy of each message so the information was trustworthy and immediately useful.
To maintain momentum across short runtimes, we used controlled pacing, precise shot choices, and a restrained animation style that kept the focus on the homeowner’s perspective. Graphics were deliberately minimal to avoid distraction, instead providing clean overlays, callouts, and indicators that supported the narrative. In post-production, we emphasized clarity through color consistency, sharp typography, and sound design that underscored the instructional tone without ever feeling heavy-handed.

Results

The Leak Alerts campaign was widely distributed across municipal websites, social channels, and regional water-conservation platforms, giving homeowners immediate tools to identify potential problems in their own homes. The client praised the spots for their directness, technical accuracy, and ability to communicate essential information in a compact, engaging format. The project reinforced Mile High Films’ reputation for delivering high-quality PSAs that combine community impact with strong technical execution. It also strengthened our ongoing partnerships with regional water agencies, demonstrating how thoughtful filmmaking can support public-service messaging and real-world behavior change.