ABOUT

Alko is a Finnish authority who prevents alcohol abuse in Finland. The brief was to come up with an impactful approach that would inspire all Finnish adults to observe their drinking habits and encourage moderate drinking. Alcohol use has always been prohibited, demonized and criticized – in propaganda, movies and marketing communication. Alko decided to break the old conventions and spread alcohol awareness in an inspiring and encouraging way – in a way that would completely change the way Alko approaches the issue.