ABOUT

According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an opportunity to react in its own way to this unprecedented change in clothing trends by creating Telcollection, a special collection that combines formal upper parts with less formal bottoms. The purpose of this project was to tap into the cultural and behavioral changes during the pandemic. Now, people combine work and free time in creative ways. The media is flooding with negative news and we thought that something positive would be a welcome change.