ABOUT

Superimpose wanted to stay consistent to the trainer’s clean aesthetic. The lead messaging to be conveyed was that ‘Stan Smith is the #1 white trainer on the market’, hence the bold lead copy: ‘For Every Court’.

Campaign assets were created to work across all platforms – social, eComm, retail, OOH and PR.

Eighteen markets bought into the campaign which led to multiple store fronts and events globally showcasing the Stan Smith assets.