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With fresh, contemporary tacos upstairs & a gritty but affectionate altar to the madness of American sports culture downstairs, Bad Sports Bar & Taqueria presented a challenging hybrid of visual needs.

I delivered a vibrant, graphic and irreverent identity, rooted in American sports iconography but unhinged enough to convey the focus on fun and fandom that the brand's founders champion here in the UK.

Over the past two years I’ve been in charge of the art direction for Bad Sports bar and taqueria, delivering all graphic design elements from digital to print including apparel & merchandising.

Weekly social media assets were created and I delivered and maintained a fully responsive website using a bespoke Wordpress theme with a focus on presenting all essential information clearly but not without a impactful nod to the spectacle that is Bad Sports.