ABOUT

Challenge:

Cadence Design Systems’ digital twins team wanted to be perceived as a thought leader in the fast-evolving digital twin and data centre space while breaking free from the niche confines of data centre trade media.

Approach:

To turn Cadence's top-tier reality dreams into reality, MikeWorldWide activated the following:

- Developed a detailed calendar of key dates and industry moments, including the UK’s Spring Budget, to align Cadence’s insights with trending topics. This gave journalists timely reasons to cover the business while allowing corporate marketing time to approve plans and content.
- Created a suite of pre-approved statements covering recurring industry challenges such as AI growth in data centres, sustainability concerns, residential pushback and the data centre boom. This made it easy for Cadence to sign off and issue rapid responses to breaking stories.
- Shifted and enhanced regular messaging sessions with key opinion leaders within the business to get a temperature check on the Cadence position and wider industry trends around digital twins and data centres, allowing for consistently fresh news

Impact:

- Increased coverage by 37% year-on-year, with a 200% increase in national coverage
- 125% increase in non-data centre trade coverage year-on-year
- YoY 336% increase in top-tier coverage (non-data centre related) year-on-year
- Secured (repeat) coverage in the Financial Times in both print and online editions, elevating Cadence’s profile in the business world.
- Facilitated interviews with top-tier tech trades such as IT Pro and Diginomica, cementing Cadence’s authority within the industry.