ABOUT

The develop the on-going headline sponsorship for the Virgin Media V Festival through developing a strategy that engages a music and entertainment audience. Supporting the above the line proposition of connected entertainment.
The solution was to create an experience both on and offline through telling the story of connected entertainment with key music ambassadors across a broad spectrum of artists and music genres.
We curated a programme with artists such as Mark Ronson and Skepta.
We created an brand experience called Our House.
We then develop a content strategy around the artists.