ABOUT

Whilst at Seymourpowell we redesigned Dove's aerosol to reflect the brand's beauty vision and achieve global pack harmonisation.

The aerosol 'button', or actuator, on this Dove deodorant was the first fully-enclosed actuator design of its kind to hit the market. Combining a soft-rubber moulding with solid polypropylene plastic, the resulting button is soft, tactile and sensory with no visible split lines between the materials. This product innovation improves the sensorial experience from a visual and touch perspective, shifting the aerosol away from a purely functional look in stores and boosting brand awareness. It also marks out Dove as clearly different from competitor brands.

'A clever use of materials and moulding techniques [produces] an aerosol valve with a unique action that emphasises the feminine and premium position the product occupies,' said Jim Dale, design manager at RPC Group and a judge at the Starpack Awards 2007, where the Petal Actuator won a Gold.