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The future isn’t some far-flung fantasy. Nor an abstract philosophical construct. It’s a driverless 18-wheeler in your rear-view mirror. It’s robots on Mars, it’s a dozen alternate realities in your living room. The future is full of exciting possibilities. So when Kaspersky, the world’s largest privately held cybersecurity company, approached us to help refresh a brand that was over two decades old, we focussed on technology as an enabler rather than a threat. Something their competitors weren’t doing.