Mike Watson
Creative Director
ABOUT
At a time when the UK was questioning its relationship with the rest of the world thanks to the Brexit debate, HSBC UK wanted the brand to rediscover its voice in a competitive market dominated by nostalgic and inward-looking ‘we’ve been with you since the good old days’ campaigns.
MADEIT CREDITS
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HSBC UKClient
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Claire ChislettAccount Team -
Craig HuntCreative -
Daisy BardCreative -
Gareth PricePlanner -
Graham ChannonDesigner -
Hannah RowCreative -
James HumphriesCreative -
Jaspar McIverCreative -
Joe PetyanGlobal Account Lead -
Lucas PeonExecutive Creative Director -
Luke ThorntonAccount Team -
Orla O’ConnorCreative -
Tom LawrenceProducer -
Zara DrakeCreative -
Wunderman Thompson -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Steve AldridgeChief Creative Officer -
Omar El GammalPlanner -
Zebedee Devey WaterhouseCreative -
Mike WatsonCreative Director
Back to Both Sides project
Simon Case
Creative Director, Chromatic Brands
United Kingdom