ABOUT

The concept of ‘Real beauty’ in the digital space doesn’t reflect what it really should be. What if we could ‘reset’ the internet, helping women to be in control of their own beauty concepts? The Emzara project (named after the wife of Noah) is a Chrome plug-in with a learning AI browsing mechanic that uses data to learn interactions, offering real-time assessment of digital content: nudging women to be mindful of the influences they absorb and the potential impact on their self-esteem.