ABOUT

To build on HSBC UK’s partnership with British Cycling and introduce the Let’s Ride campaign, we made cycling is more accessible for their customers. We created in-branch communications that not only educated and informed but enabled customers to breakdown barriers and get back on a bike. We created leaflets that were also reflective stickers, FSDU’s that could be used to discover your frame size and A4 handouts that popped out to fold into rear fenders so you could ride in the rain.