ABOUT

Low cost business travel is an extremely crowded market with very little differentiation in offerings. easyJet needed to find a way cut through the noise and speak their customers in a personal and empathetic way. So we created Easy As; a campaign centralised around the traveller rather than business. All our offerings had a human aspect tied into the core idea and with every business offer we gave them an a personal benefit. Showing that mixing business with pleasure was Easy As. The campaign ran on print, email and social.