Mike Sharpe Creative Director

ABOUT

We partnered with design agency, Cubo, to create a landmark campaign for global whisky brand, Ballantine’s. ‘Too Good To Hide’ tells the story of three signature Single Malts that normally lie hidden inside of the famous blend.

Exploring a fictitious ‘House of Ballantine’s’, we encounter locked doors, towering walls, safes and hidden corridors, as we make our way through the brand story to uncover three unique worlds. Driven by a sense of intrigue and revelation, discover the distinctive origin and flavour stories of each malt.

The entire campaign was created in 3D starting with this 2 minute ‘hero’ film, followed by cutdowns, social assets, and high resolution statics for digital, print, OOH and POS.

MADEIT CREDITS

  • Ballantine'sClient
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