Mike Palmer
Designer
ABOUT
Following the success of the 2013 campaign, a second budget was awarded for the 2014 integrated campaign. For this campaign we had more time to conceptualise a TV advert as shown on ITV and Sky Adsmarts.
In support, experiential days in major UK shopping centres, regional Billboard exposure courtesy of JCDecaux and industry based magazines. Again exposure to the product and sales boomed. Completed as part of Pure Emerald.



