ABOUT

A heart-warming campaign, encouraging children across the country to use their time during COVID-19 crisis to pick up pens, pencils and paints to brighten up the ITV idents with a chance of being broadcast on-air.

From toddlers to teens, children from across Britain have been getting involved, including many schools who are still open for the children of key workers. The hashtag #ITVKidsCreate initiative received over 6,000 entries and produced over 200 idents as well as positive press coverage, resulting in the campaign being repeated a year later in 2021.

Credits
Tony Pipes - Executive Creative Director
Jason Ford - Creative Director
Angela Lyttle - Senior Producer
Account Manager: Charlotte B
Peter Halata - Senior Designer
Mike Lomas - Designer