ABOUT
I was approached by Audrey & Coco to rebrand her already established greetings card company and help raise her brand with a quirky and cute design which would help attract more customers to her shop.
There was an extra layer to her brief in that she didn't want to completely pull away from Etsy as she already had an established client base and regular custom on there so I was tasked to find a solution that 'bridged a gap' between a new site and her shop on Etsy.
Her new identity is heavily influenced by a 'celebration' theme in the form of a bunting style wordmark logo with a playful, fun and quirky colour scheme which enhances the brand.
A custom Bootstrap/WordPress build, the site doesn't rely on any templates and is seamless across desktop, tablet and mobile devices.
I integrated Etsy360 plugin which allowed me to embed her Etsy shop so she doesn't have to manage two sites, it can all be done on Etsy.
While it might not be a huge site or a big client, it has demonstrated I have been able to successfully rebrand an established company and meet the requirements the client was asking for.
MADEIT CREDITS
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Emma BlaikClient
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Paul Jamie KiddBranding Designer -

Mike KiddCo Founder, Designer & Developer
Back to Audrey & Coco - Eco-friendly greetings cards to send and then show off! project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Jane Kott
Creative Director, goodloan.ai
United States
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Hugh McGahern
3d artist, Freelance
United Kingdom
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom