ABOUT

Concept: Bottling Saturday morning sunshine. Lemon Perfect is the ideal way to jump-start a day of healthy living. When life gives you lemons, celebrate. Optimism, energy, and LA-cool make this beverage brand a show-stopper on the supermarket shelves.


Execution: We brought definition and clarity to a founder’s vision for a category defining brand. We created a singular identity and packaging system to capture a loyal audience in a crowded field of competitors. Lemon Perfect is the ideal way to jump-start a day of healthy living. We found a graphic way to stand out from the crowd through bold colors, straightforward typography, and a minimal layout.

Results: Currently stocking store shelves across Southern California, Lemon Perfect will expand nationwide in 2019.