ABOUT

Concept: Ladder is a premium health supplement brand that helps to support your peak performance in your daily life. Founded by Cindy Crawford, Arnold Scharwzenegger, LeBron James, and Lindsey Vonn for everyday people, the brand focuses on the moments before and after "the peak." No hype. No fads. No BS.

Execution: We collaborated with a celebrity team of peak performers to create a high-end health and wellness brand, based on their expertise. Ladder highlights a spectrum of energy for everyone — your peak performance is not instant or constant. It’s created throughout the day. This informed our logo, brand elements, and photography direction.

Results: Ladder launched to significant press coverage and instantly gained a massive social media following.