ABOUT

Concept: Frank Collective underwent a rebrand to to better represent ourselves. We wanted a mark that said sophistication, craftsmanship, warmth. An identity that says: We collaborate. We’re a collective. We’re not forceful, we’re caring. We care about your work, and we care about you.

Execution: The handcrafted mark and monogram is a true collaboration between several members of the Frank Collective design team. In a departure from the previous bold sans-serif mark, the serif wordmark conveys a sense of warmth and sophistication. The hand-drawn monogram employs a level of craftsmanship, which comes through the agency’s work.

Results: The project will launch in March.