ABOUT

Brief: 14 week project to help client get a Minimum Viable Product (MVP) on to the market from scratch

Execution: A consulting brief. Help the client describe their client types, their potential buyers and personas. Write the style guide. Work on the landing page, the slogan, the website...

This was an intensive 14 week project which included various drafts, iterations and editing of huge amounts of content - from the very origination of the idea, throughout it's evolution, and up to the finished MVP. It included:


Creating and describing personas
Creating and describing buyer attributes and styles
Copy for landing pages, websites, social media
Writing the style guide
Creating the tone of voice guidelines
Content for investor decks
Content for market feedback sessions
Copy for email and marketing materials

Results: Client got a launched a successful MVP and worked through several iterations of their tone of voice and style before settling on the voice that captured exactly who they were.