Year of the Tiger by Mike Pearson for Coca-ColaWho liked - Year of the Tiger by Mike Pearson for Coca-Cola

Mike Pearson Head of TV Creative

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The Coca Cola 'Year of the Tiger' Chinese New Year Film.
Across China, families spend the whole year counting the days until Lunar New Year, then travelling thousands of miles to reunite… Only to finally gather around their dinner table and find out that have little in common to talk about or do together… they’re side by side, but the lack of common ground, keeps them from being truly together. And nowhere is this more true than the fractured relationship between fathers and sons.
This Lunar New Year, Coke is bringing everyone back together around the table and to tell the story in Film, we created a magical moment of reconnection, thanks to a Coke... using a family of Tigers to help celebrate the year of the Tiger!