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Mike Pantelides
Senior Copywriter
ABOUT
Haven wanted to say goodbye to the worn-out holiday park clichés and reinvent themselves as a relevant, modern British brand - ‘A breath of fresh air’.
With a cheeky nod to their partnership with Team GB, ‘Beach Boy’ embodies the feeling of freedom by the coast that a Haven holiday offers.
The result? Family bookings soared by 70%, web traffic hit the waves, and new customers flocked in droves!