ABOUT

To remind South Africans of Castle Lager’s quality ingredients, we turned to the by-product - the waste product left behind after the brewing process which is discarded. We milled it into a flour, and designed an innovative recipe with food scientists to turn the flour into a bread product is high in fibre, high in energy and a source of protein. We then used our distribution network, and a partnership with SA Harvest (South Africa’s biggest community food distribution programme) to deliver the flour free to communities in need across South Africa. Using their community bakeries, the flour was made into a high-quality bread, and given to everyone in the area. As the nation’s beer, we called our product Bread of the Nation.