About me

I'm Mike. A hamburg based Executive Creative Director, Designer, Creative Consultant and Artist with a design thinking and a purpose based communication approach. Currently I am working as a Chief Creative Officer and Executive Creative Director at ACNE | Deloitte Digital and I am Founder and Part of the Blackbeltmonkey Creative Collective. In addition to my commercial work I am a Mixed Media Artist. But no matter where working, I believe that everybody should have it's own purpose, a north star to follow. Mine is to help forward thinking brands to change by creating culture driven narrative experiences and services that convert humans into fans.

My creative personality was shaped in the european digital boutique scene, advertising agencies and global consulting firms, where I learned to apply my skills interdisciplinarily. I like to work on a variety of thematic projects that stretch across disciplines, I am able to quickly adapt to the complex and ambiguous variables of a situation, identify insights and understand challenges to create a roadmap to a shared vision that generates value for the customer in alignment with ultimate creative and business goals. My strength and passion lies in creating relevant, mostly digital solutions with a creative, technological and cultural driven approach. I always look for the unseen narrative to tell, how to tell it and where to tell it. I base my work on the methodologies of human-centered design, cultural trends and purpose driven communication.

I believe in Narrative Experiences that convert humans into fans and I aim to change the way brands communicate: by putting the human in the center of all communication. With more than 20 years of professional practice, I gained the experience and had the pleasure of building products, shaping content and creating narrative experiences for some of the greatest clients. I worked for agencies such as razorfish, Hi-ReS!, Interone, Philipp und Keuntje and ACNE or for companies such as Deloitte. My work not only draws upon visual theories and user-centered research but also Data Visualisation, Cultural Analytics and fast changing cultural trends. I describe myself as a Creative that stands in between the unseen narrative brand staging and data-orientated approach. Most of my work emerges from the cross-application of common creative teams and collaboration with other inspiring minds from neurosciences, developers, data scientists or directors. Naturally, my passion influences my private life.

Work
Articles
Achievements
Activity

Mike's achievements

Judging

Mike John Otto has sat on the Creativepool Annual jury.

Annual 2022 Judge Rebel

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