About me

Selam,
I am MikaEl
A Brand Strategy, Brand Identity & Experience Designer based in Addis Ababa, Ethiopia
Helping clients create, extend & polish their Brand Image for the last 11 Years

I have been creating, extending & polising brand Identity frameworks & websites
both as in-house designer and as a freelancer for more than a decade now. I help
clients express their brand message in a way that resonates with their customers,
through branding, web, and print designs.

Through my journey, I was fortunate enough to work with and be mentored by
some of the industry leaders including Merita Technologies, InfoMind Solutions,
Mado Communications, Leza Radio Show, Zeritu to name a few. Working at the
intersection of web design and brand identity has allowed me to see a bigger picture
of how my client's brand interacts with the customer.

Crafting /Extending brands is both my passion & profession, alongside the
collaborative process with a client. I look forward to telling your story by equipping
your brand with a solid + pragmatic website.

Work
Articles
Achievements
Activity

MikaEL's work

ReThinking Coffee Cups in Addis Abeba

Fua Interior Design Identity Design

Bringing out the lion: Caffe Tomoka Logo reimagined

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